Established in 1949, Phoenix has been a leader in insurance underwriting, distribution, and innovation in Israel for 75 years. With a leading brand and strong client loyalty, Phoenix is committed to providing broad solutions, excellent service, and continued innovation to its private and business clients as well as to its distribution partners.

Property & Casualty (P&C): Phoenix has a market-leading a leading motor vehicle insurance franchise, covering both compulsory and property insurance.  Additional offerings include home insurance, business insurance, and other private and commercial solutions. Phoenix Smart, the company’s direct P&C platform, is recognized for its innovative use of data and analytics. 

Life Insurance & Savings: The life insurance and savings business provides life insurance, work disability coverage, and investment-linked policies designed to protect and build wealth over time.

Health Insurance: Phoenix offers private health insurance business coverage to supplement Israel’s public HMO system, as well as international travel insurance.

Phoenix’s competitive advantage is underpinned by:

  • Advanced technology and data capabilities, including AI/ML-driven processes, platform digitization, and service automation
  • Scale and operating leverage
  • A hybrid wide-spread distribution network, uniquely combining agent-led and direct-to-consumer direct channels
  • A strong balance sheet, solvency and capital management capabilities