Phoenix Financial

Leading Israel’s Financial Future

Over $160 billion in assets under management, serving millions of clients
across asset management and insurance

76 Years of activity

+160

USD billion

AUM as of June 30, 2025

+3

million

Clients

Eyal Ben-Simon, CEO

"Phoenix aims to lead the market by delivering distinctive value propositions for our clients, partners, and shareholders. Our constant pursuit of service excellence and business innovation is the basis for our broad products and services, helping our clients manage their financial opportunities and risks, and driving growth and value creation."

about us

Phoenix Financial is a leading Israel-based financial services company listed on the Tel Aviv Stock Exchange as part of the leading Tel Aviv 35 and MSCI Israel indices.

Phoenix serves a significant portion of Israeli households with a broad set of solutions across businesses and client segments. Managing over $160 billion in assets, Phoenix has unique access to Israel’s vibrant and innovative economy through a robust investment portfolio, creating value for both clients and shareholders.

The company operates across a broad range of businesses, including asset management growth engines such as fund management, wealth, brokerage, employee stock option administration, retirement, brokers & advisors and credit origination. It also has a muti-line insurance business with a leading property & casualty operation and substantial life and health offerings.

These activities generate profitable growth, high returns and steady cash flow, which enable Phoenix to maintain its track record of returning value to shareholders through increasing dividends and share buybacks.

Phoenix Highlights

Strong market
position with distinctive
growth and performance

The premier financial services group in Israel with over $160 billion assets under management, delivering compounding assets under management with 20% annual growth and best-in-class 17% average return on equity over the last five years

Diversified activities
positioned to capture
significant market opportunities

Phoenix’s operations include broad asset management and multi-line insurance businesses and a large private client base

Proven value creation
strategy with focus on growth
and competitive advantages

Our strategy is focused on driving accelerated growth in capital-efficient businesses, fostering innovation and efficiency to gain competitive advantages and data-driven synergies, actively managing talent and structure, and proactively deploying capital and investments

Creating and unlocking
value in high-multiple activities
with untapped potential

A significant share of income is generated by asset management – including investments, wealth, retirement & stock option administration - as well as agencies & financing activities with recurring fee-based revenues, strong cash flows, and capital efficiency

Strong cash flow
generation driving payouts
and continued growth

The company operates highly liquid, cash flow-generating platforms with minimal capital requirements creating strong cash remittance. This supports dividends and buybacks - as well as organic drive growth and strategic M&A

Experienced & aligned
leadership team backed
by strong governance

Phoenix is guided by strong governance and a culture of excellence, led by an experienced and aligned management team committed to strategic vision and disciplined execution

Strong market
positionwith distinctive
growth and performance

The premier financial group in Israel with $140 billion assets under management, delivering compounding AUMs with 20% annual growth and best-in-class 17% average ROE over 5 years

Diversified activities
positioned to capture
significant market opportunities

Including broad asset management, credit and distribution as well as multi-line insurance businesses and a large private client base

Proven value creation
strategy with focus on growth
and competitive advantage

Focus on driving accelerated growth in high-multiple businesses, fostering innovation and efficiency for competitive advantage and data-driven synergies, actively managing talent and structure, and proactively deploying capital and investments

Creating and unlocking
value in high-multiple activities
with untapped potential

Significant share of income generated by Asset Management (investments, wealth, retirement & stock option administration), Agencies & Credit activities with recurring fee-based revenues, strong cash flows, and capital efficiency

Strong cash flow
generation driving payouts
and continued growth

Highly liquid, cashflow generating platforms with minimal capital needs. Capital allocated through dividends and buybacks (target above 50% of income) as well as reinvested to fuel growth and consolidation.

Experienced & aligned
leadership team backed
by strong governance

World-class governance and culture of excellence led by experienced and aligned management team committed to strategic vision and execution

Strong & Professional Leadership

Phoenix is led by an international board of directors focused on strong corporate governance
and an experienced management team driven by strategic vision and a culture of execution.

Vision & Strategy

Vision

Phoenix Financial aspires to be the leading Israeli financial services firm, creating value for clients, partners, and shareholders through distinctive financial solutions.
Our mission is to manage our clients’ financial opportunities and risks by providing a comprehensive set of compelling products and services

Strategy

Phoenix is executing a proven value creation strategy aimed at delivering medium-term targets, while constantly assessing market trends to identify emerging opportunities and risks.

Our strategy consists of four key value drivers:

Accelerating growth in capital efficient, high-margin businesses to increase income, enhance valuation multiples, and drive long-term value
Innovating to gain competitive advantage and improve operational efficiency
Actively managing talent and our organizational structure to ensure alignment, capture synergies, support growth, and create value
Optimizing capital deployment and investment management across the group in-line with strategic priorities, while maintaining a clear policy on dividend distributions and share buybacks

Phoenix provides quarterly updates on the execution of its strategy and progress towards its key financial targets.

Targets & Roadmaps

Strategic Roadmaps:

Asset management: Accelerate growth across key engines, including Phoenix Investment House, wealth and alternative investments, and retirement solutions such as pensions and provident funds. Unlock value from independently managed insurance agents, brokers, and advisors, and expand business and consumer financing offerings
Insurance: Deepen competitive advantage and optimize performance across insurance operations by leveraging advanced technology for underwriting and claims, expanding hybrid distribution through direct channels and agents, offering distinctive products, and enhancing capital deployment and investment management

Phoenix Guidance for 2027:

2.4-2.6 billion

NIS Comprehensive income

>50%

distributed through dividends and buyback

our values

We believe in leading by example and are committed to conducting business in a fair and responsible manner.

Excellence

We are committed to delivering exceptional products and services to our clients while focusing on continuous improvement, innovation, and market leadership.

Agility

We aim to adapt swiftly to changing client needs and market disruptions, making our business more resilient and responsive in a dynamic environment

Team work

We foster teamwork and synergy across the group, combining diverse skills and ideas to achieve shared goals and drive mutual success.

Transparency

We are committed to building trust with our clients, partners, employees, and shareholders by openly sharing information about operations, investment decisions, and financial performance

Commitment

We are committed to working to create optimal value for customers, agents, employees, and investors.

Professionalism

We are committed to being the best in our practice areas, related to our knowledge levels, skills, and specialization. Long-term professionalism is achieved through research and learning, with training to improve performance.

Empathy

We act with sensitivity to understand the needs of customers, agents, employees, investors, and suppliers. We will be attentive and open in our decision-making processes.

Fairness

We are committed to acting properly and correctly, to uphold processes and behavior without any discrimination towards customers, employees, agents, investors, or suppliers.

Initiative

We are committed to thinking and acting from a wide perspective to advance our work goals, plans, and objectives.

Innovation

We are committed to progress and innovation. We create value through the development of advanced tools, processes, products, and ideas that provide solutions creatively and effectively.

Leadership

We are committed to excellence, success, and influence in every field in which we engage. We will constantly work to be leaders and to lead the path forward.